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spacer educational tools > > > quotes > > > brain food

SuperKids Brain Food

Have Something At Stake. (c)1999 Roger von Oech.A frozen-fish processor had trouble selling a new line of frozen fish because it tasted "flat." The company tried everything to keep the fish fresh including holding them in tanks until just before processing -- but to no avail. Then someone suggested: "Put a predator in there with them -- that should keep them fresh." This idea worked like a charm. The fish kept moving and retained their vitality. Moral: have something at stake -- survival, money, reputation -- to increase your motivation. What's at stake for you in your issue?

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Creative Whack images and text used with the permission of CreativeThink. Copyright © Roger von Oech. All rights reserved.


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