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The only place where any individual user information is collected, is through optional participation in certain contests and sweepstakes. That information may be used to create aggregated demographic profiles of our visitors -- but it is never revealed on an individual basis to anyone outside of the SuperKids organization. Aggregated information like this allows us to better tailor our content to readers' needs and to help our advertisers better understand the demographics of our audience. Because SuperKids derives some of it's revenue from advertising, providing such aggregated demographic data is essential to keeping our service free to users.
Under the Children's Online Privacy Protection Act, no web site operator is permitted to require a child under the age of 13 to disclose more information than is reasonably necessary to participate in an activity as a condition of participation. SuperKids abides by this requirement.
SuperKids does not use any cookies to track or identify visitors to our site. Cookies appear in only two places on SuperKids:
SuperKids occasionally conducts user surveys to better target our content to our audience. We sometimes share the aggregated demographic information in these surveys with advertisers and partners. We never share any information about specific individuals with any third party.
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